The bad performance of France clothing market in ten years
Posted By admin on December 2, 2011
After the ten years most difficult situation of the French clothing market, and it still does notnbsp;have too much improvement. As the weather capricious and residents actual purchasing power declining. However, clothing market weakness is likely to continue.
According to the latest data of the French fashion market, during the first four months of this year, the French garment and textile sales has decreased 3. 5% lower than the same period of last year, it has become the worst performance since 1994. Various kinds of clothing marketing methods are not ideal model, and whether clothing or underwear, all sales have a downward trend.
At the earlier of this year, the French clothing market weakness’s main reason is because of the weather capricious. Compared with previous years, T-shirt, short skirt and swimsuit and seasonal clothing hesitated to market. The stock market has increased, but the alternative goods of this market is very rich.
A French mother said that: quot;I just bought a pair of sandals to my daughter, there are many varieties and styles to choose, but all of good styles have been sold out in this season. rdquo; But, another can make clothing industry feel the most worried and the lasting reason is the French economy growth, and decline of the actual purchasing power residents. France’s economic growth rate in recent years has been in the middle and lower reaches of the countries of the European Union level, the French central bank estimates that, this year the French economy growth can not be improved more than 1. 5%.
The result of economic growth slow is based on the income increase slowly, but prices are rising rapidly, it can cause consumers actual purchasing power. From March to May of this year, French clothing price has been increased 3% than the same period of last year, inflation also made a record since 1991. Fuel and food prices are rising quickly as well, so that the French families had to sacrifice of some clothing and textile products consumption, because of new clothesnbsp;are not as necessary as food.
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